WHAT WOULD HOLLYWOOD DO?
The storytelling method that makes Hollywood's most effective storytelling techniques applicable for marketing purposes, created by Kerem Ergün.
Turn your corporate communication into a compelling narrative with blockbuster qualities now.
ACT 1
»It's not like the old days when we could do anything we want. Times have changed.«
Don Emilio Barzini (Richard Conte) in
THE GODFATHER (Coppola, 1972)
WELCOME TO THE ERA OF
POST-ADVERTISING
In today's world of premium subscriptions, ad blockers and spam filters, advertising rarely reaches to the customer. And what good is the most creative campaign if no one sees it?
0
Number of detergent commercials the average Netflix subscriber watches per week
0
Number of DIY store openings the average Spotify Premium subscriber learns about per week
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Number of "Invest now" banners clicked on by the average New York Times subscriber per week
THE FUTURE OF MARKETING IS
STORY-DRIVEN.
Stories have the power to reach where product-related advertising falls short: touching people, being remembered, being retold. Or even to be wanted, to be loved. 💛
THE BEST STORIES ARE TOLD IN HOLLYWOOD.
If you want to communicate in a story-driven way, you shouldn't listen to marketing experts. Instead, look to Hollywood: The dream factory has a wealth of constantly updated tools from which companies can benefit.
+13
Percentage increase in average running time of top 10 Hollywood blockbusters since 1999 (Source: Yahoo)
860
English-language books on screenwriting published on Amazon in one month (retrieved April 6,2021)
0,01
Percentage of marketers who can correctly identify the end of the first act of a Hollywood movie (estimate)
ACT 2
»I realised after much trial and error, whoever tells the best story wins.«
John Quincy Adams (Anthony Hopkins) in
AMISTAD (Spielberg, 1997)
FOUR STEPS TO A STORY WITH BLOCKBUSTER-DNA
Whether it’s with brand strategy, social media, video content or internal speeches, What would Hollywood do?’s four-step process turns any type of corporate communication into a compelling narrative with blockbuster qualities.
STEP 1: ELEMENTS
With the help of the Elements Canvas, you ensure that your marketing campaign is enriched with Hollywood-proven ingredients so that information automatically becomes a narrative.
Step 2: Structure
Storytelling means dramaturgy. With the Structure
Canvas you develop a sequence of actions that embeds your communication message in a gripping story.
STEP 3: CHARACTER
Filmmakers know how to create immediate empathy for protagonists in the audience. Create characters for your story that no one can escape.
STEP 4: BOOSTER
Polish your story “Hollywood-style” by raising the stakes or adding a countdown. The Story Booster Canvas helps you do just that.
ACT 3
» You want the story? I‘ll spin it for you quick. «
Lt. Muldoon (Bruce Willis) in
PLANET TERROR (Rodriguez, 2007)
Storify Everything
The What would Hollywood do? method can be used whenever you want to communicate corporate content effectively. Whether externally or internally, whether as part of a 20-minute presentation or in a 280-character short tweet.
BOOK YOUR WORKSHOP
Apply the What would Hollywood do? method to your own marketing projects in one of the following workshops. Spoiler: After this, you will never be able to watch Hollywood movies again without recognizing the end of the first act.
90 Minutes
Can you learn a method in 90 minutes? You can. In this condensed workshop format, the basics of What would Hollywood do? are taught in the first 30 minutes, followed by practical examples from marketing, and finished up by a discussion of the participants' initial ideas.
OverlengtH
At four hours, this workshop is still shorter than the TV version of DAS BOOT (Petersen, 1981). The first half dives deep into What would Hollywood do? and best practices, and after the break, the participants develop their own marketing stories using the four canvases (Elements, Structure, Character, Booster).
Serial
In up to five workshops, this series will focus on topics adapted to your specific need and desired outcome. In this workshop series, participants develop detailed, ready-to-pitch concepts for story-driven marketing in your company.
IN THE DIRECTOR’S CHAIR
What would Hollywood do? was developed by Kerem Ergün, who has been working in media, marketing and business innovation since his studies at Babelsberg Film University.
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Festivals where the multiple award-winning short film SECOND SKIN has been screened so far (2019, written & directed by Kerem Ergün)
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TV shows (Non-Fiction) that Kerem has created as a format developer for broadcasters such as ProSieben, SAT1 (Germany) and SRF1 (Switzerland)
15
Years of experience as a consultant for digital marketing and business innovation for corporates
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Universities in France and Germany, where Kerem is a regular lecturer on storytelling
References
Clients and partners Kerem worked and works for.
